Tata to launch ‘super app’ TataNeu on April 7. The much-awaited Tata super app is not going to launch this month. The app was originally supposed to launch in the beginning months of 2021. However, the lavish launch event was later postponed to the second half of this calendar year.
Now some sources suggest that the Tata super app launch date is set to take place in 7 April 2022. According to the company, they are integrating 1mg and Tata Cliq onto a single platform. The integration seems to be complicated that post funded the grand launch of the Tata super app. Tata Digital’s super app ‘TataNeu’ to launch in early 2022.
Tata Digital Ltd., a wholly-owned subsidiary of Tata Sons, has acquired a majority stake in 1MG Technologies Pvt. Ltd for an unspecified amount. It is a popular digital health company, having a direct competition with the Reliance-owned Netmeds. Previously Digital has acquired a majority stake in popular e-grocery platform BigBasket.
Today there are standalone applications for grocery shopping, food delivery, medicine shopping, socializing, financial services, investment, and operations, to quote a few activities. But it is possible for one app that can offer all these services.
Tata’s digital app is like a digital mall where customers can get everything they need. Some of the items include groceries, medicines, watches, jewelry, and much more. Tata is a large conglomerate known as salt to a software company.
Previously, Tata was planning to launch the app in selected cities in India. Now the rumor suggests that the app would be available throughout India. Meanwhile, the company is aligning its supply chain and delivery partners for the fast delivery of products. It is interesting to see how the whole delivery system works as Tata has to pay for a whole new game. The company may initially use the logistic of BigBasket.
There would be an in-app rewarding system inside the super app. Customers will be rewarded with Neu coins in each purchase. Later these coins can be used throughout Tata Group merchandise. It is much like the Flipkart rewording system.
BigBasket is going to be the backbone of the whole ecosystem. According to Tata Digital, over 45 million customers will be beneficial from the Tata ecosystem of services and goods.
